Thursday, January 28, 2010 LOS ANGELES: Walt Disney Studios Motion Pictures is teaming up with key networks for a week-long, cross-network marketing drive in the US for its highly anticipated new film release, ‘Alice in Wonderland’ The move will see customised 60-second adverts being released on the for three TV networkds from January 31, in a bid to drive buzz and excitement for the new motion picture. Each will feature exclusive, ‘never-before-seen footage’ from visionary director Tim Burton’s 3D theatrical motion-picture event. The executions will culminate with a Super Bowl spot on February 7, 2010. Entitled ‘Tick-Tock’, Disney promises the ‘action-packed’ spot will feature “intense imagery and a few surprises” from Burton’s Wonderland. The film giant is hoping that 3D will prove a global draw for the film after James Cameron’s ‘Avatar’ – also in 3D - was officially named the highest grossing film of all time, surpassing the $1.843 billion made by ‘Titanic’. Marketing f...
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