Thursday, January 28, 2010
LOS ANGELES: Walt Disney Studios Motion Pictures is teaming up with key networks for a week-long, cross-network marketing drive in the US for its highly anticipated new film release, ‘Alice in Wonderland’
The move will see customised 60-second adverts being released on the for three TV networkds from January 31, in a bid to drive buzz and excitement for the new motion picture.
Each will feature exclusive, ‘never-before-seen footage’ from visionary director Tim Burton’s 3D theatrical motion-picture event.
The executions will culminate with a Super Bowl spot on February 7, 2010. Entitled ‘Tick-Tock’, Disney promises the ‘action-packed’ spot will feature “intense imagery and a few surprises” from Burton’s Wonderland.
The film giant is hoping that 3D will prove a global draw for the film after James Cameron’s ‘Avatar’ – also in 3D - was officially named the highest grossing film of all time, surpassing the $1.843 billion made by ‘Titanic’.
Marketing for ‘Alice in Wonderland’ has strategically included 3D trailers being screened before cinema showings of ‘Avatar’.
Additional reports on 3D mania have claimed that James Lucas may also re-release the ‘Star Wars’ series of films in the revived format.
‘Alice in Wonderland’ is set for global release on March 5, 2010 and stars Johnny Depp as the Mad Hatter and Mia Wasikowska as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends: the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and the Mad Hatter.
“We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” said executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures, David Singh.
“With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following.”
He added, “Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”
LOS ANGELES: Walt Disney Studios Motion Pictures is teaming up with key networks for a week-long, cross-network marketing drive in the US for its highly anticipated new film release, ‘Alice in Wonderland’
The move will see customised 60-second adverts being released on the for three TV networkds from January 31, in a bid to drive buzz and excitement for the new motion picture.
Each will feature exclusive, ‘never-before-seen footage’ from visionary director Tim Burton’s 3D theatrical motion-picture event.
The executions will culminate with a Super Bowl spot on February 7, 2010. Entitled ‘Tick-Tock’, Disney promises the ‘action-packed’ spot will feature “intense imagery and a few surprises” from Burton’s Wonderland.
The film giant is hoping that 3D will prove a global draw for the film after James Cameron’s ‘Avatar’ – also in 3D - was officially named the highest grossing film of all time, surpassing the $1.843 billion made by ‘Titanic’.
Marketing for ‘Alice in Wonderland’ has strategically included 3D trailers being screened before cinema showings of ‘Avatar’.
Additional reports on 3D mania have claimed that James Lucas may also re-release the ‘Star Wars’ series of films in the revived format.
‘Alice in Wonderland’ is set for global release on March 5, 2010 and stars Johnny Depp as the Mad Hatter and Mia Wasikowska as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends: the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and the Mad Hatter.
“We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” said executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures, David Singh.
“With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following.”
He added, “Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”
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