Facebook gets more Bing

Saturday, February 06, 2010
SAN FRANCISCO: Microsoft said Friday that Bing will power Internet searches for Facebook's 400 million members in an arrangement that returns control of display advertising to the social-networking service.

Bing had previously powered online searches on US Facebook pages.

Microsoft will provide Facebook users full access to Bing features as part of an "expanded cooperation in search," according to Bing general manager Jon Tinter.

"You will start to see the fruits of our expanded relationship show up in the Facebook experience over the weeks and months ahead," Tinter said in a blog post.

The companies mutually agreed that Facebook will take over selling display advertising posted at the website because it "just made more sense" given the unique nature of the website, according to Tinter.

Microsoft's control of display advertising served up at Facebook stretched back to shortly before the US software giant bought a 1.6-percent stake in Facebook in 2007 for 240 million dollars.

That arrangement was inked in a contract that was up for renewal. Microsoft launched its new Bing search engine last year.

Comments

India's swine flu death rate is increasing

Friday, August 14, 2009 MUMBAI: A 26-year-old woman died Thursday of H1N1 swine flu in the southern city of Bangalore, raising India's death toll from the virus to 20, authorities said.The death was the first reported in India's information technology capital, the Press Trust of India reported.Meanwhile in Pune, the worst-affected in India, two more victims of the virus died Thursday, raising the death toll in that western city near Mumbai to 12, the report said. The victims were an 11-month-old boy and a 75-year-old old woman.US media reported movie halls, schools and colleges were ordered closed Thursday for three days to a week in Mumbai, the commercial and financial capital of the country, as fear of the pandemic spread.Prajakata Lavangare, a spokeswoman for the government of Maharashtra state of which Mumbai is the capital, said similar orders were issued in Pune, which is also located in the state.The woman who died in Bangalore was identified only as Roopa, a teacher in...

Tennis: Clijsters wins US Open, second time

NEW YORK: Kim Clijsters of Belgium won the US Open on Sunday by defeating Caroline Wozniacki of Denmark 7-5, 6-3 in the final.She is the first mother to win a Grand Slam title since Evonne Goolagong in 1980, the victory coming just five weeks after she returned to the sport following a 27-month retirement. She was the first wildcard, man or woman, to win a US Open title in the history of the tournament.

42 killed in wave of Iraq bombings

BAGHDAD: At least 42 people were killed and nearly 100 wounded in a spate of bomb attacks near the restive northern Iraqi city of Mosul and in the capital Baghdad on Monday, police said. In the deadliest single attack, two booby-trapped lorries exploded before dawn in the village of Khaznah, east of Mosul, leaving 25 people dead and 70 others wounded. Thirty-five houses were destroyed in the village, which is home to members of the tiny Shabak community, a sect of Kurdish origin. In Baghdad, two car bombs went off as day labourers were gathering in the early morning hours looking for jobs.The first bomb exploded at Hay al-Amel, in the west of the capital, killing nine people and injuring 46. The second bomb attack in Shurta Arbaa in the north of the city killed seven people and wounded 35 others.

ONE NEWS

Search This Blog