Wednesday, November 25, 2009 LONDON: The bottle, which has already won a series of innovation and research awards, ensures that the milk is heated to between 32 and 34 degrees in just 60 seconds and stays warm for up to an hour. It can be recharged up to 100 times and even features an anti-colic teat which allows a baby to latch on more easily. It was invented by a husband and wife team who were tired of having to painstakingly heat milk to an exact temperature in the microwave or ask waiters for hot water to heat a bottle while out. Jim and Farah Shaikh, an engineer and a solicitor, came up with the idea following the birth of their eldest son Danial. Six years ago, Mr Shaikh sketched out a plan on a pub napkin and the prototype was tested on their second son Niall, who is now two. Dr Shaikh, 43, said the device works on a similar principle to hand warmers using gel packs, and he and his wife consulted the guidance and professional advice of academics, midwives, nurses, parenting groups and friends to ensure they got the right result. "Yoomi was borne out of our own personal experience of parental worry and frustration during night-time feeds," he said. "The button activates the process that turns the non-toxic solution from liquid to solid, during which it gives off heat. It can be recharged after use by immersion in boiling water or a steam steriliser. It's been a long journey but the most thrilling moment was receiving our first order from a major High Street retailer." Clare Byam-Cook, former nurse and midwife and independent breast feeding counsellor, said the device's safety and convenience would make life simpler for parents. "The great thing about Yoomi is that mothers can put breast or formula milk into the bottle and know that it will be heated to the perfect temperature that is safe for their baby," she said. The £22 Yoomi bottle and feeder plus a pack of two teats for £4.50 is available from John Lewis.
Wednesday, November 25, 2009 LONDON: The bottle, which has already won a series of innovation and research awards, ensures that the milk is heated to between 32 and 34 degrees in just 60 seconds and stays warm for up to an hour. It can be recharged up to 100 times and even features an anti-colic teat which allows a baby to latch on more easily. It was invented by a husband and wife team who were tired of having to painstakingly heat milk to an exact temperature in the microwave or ask waiters for hot water to heat a bottle while out. Jim and Farah Shaikh, an engineer and a solicitor, came up with the idea following the birth of their eldest son Danial. Six years ago, Mr Shaikh sketched out a plan on a pub napkin and the prototype was tested on their second son Niall, who is now two. Dr Shaikh, 43, said the device works on a similar principle to hand warmers using gel packs, and he and his wife consulted the guidance and professional advice of academics, midwives, nurses, parenting groups and friends to ensure they got the right result. "Yoomi was borne out of our own personal experience of parental worry and frustration during night-time feeds," he said. "The button activates the process that turns the non-toxic solution from liquid to solid, during which it gives off heat. It can be recharged after use by immersion in boiling water or a steam steriliser. It's been a long journey but the most thrilling moment was receiving our first order from a major High Street retailer." Clare Byam-Cook, former nurse and midwife and independent breast feeding counsellor, said the device's safety and convenience would make life simpler for parents. "The great thing about Yoomi is that mothers can put breast or formula milk into the bottle and know that it will be heated to the perfect temperature that is safe for their baby," she said. The £22 Yoomi bottle and feeder plus a pack of two teats for £4.50 is available from John Lewis.
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