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Walt Disney opens 4-day expo

Friday, September 11, 2009 ANAHEIM: The Walt Disney Co. kicked off its four-day exposition, dubbed "D23 Expo," in Anaheim, Calif.The event is the company's attempt to create buzz around its brands and build the loyalty of its fan base, by granting special early access to soon to be released movies and the opportunity to meet with franchise celebrities. Attendees will also be able to get a first look at the company's future plans for its theme parks, listen to keynote speakers and will be able to view an extensive display of memorabilia from the company's archives.The expo will also help to build on its online fan club, the D23 club, which grants members exclusive benefits and behind-the-scenes fan club access for a $75 annual membership fee. Disney is charging $30 per adult and $22 per child for admission to the Expo.

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