Video ads in US paper magazine

Wednesday, August 26, 2009 LOS ANGELES: An upcoming issue of Entertainment Weekly will include what's being billed as the first video advertisements ever in a print magazine. According to a local news agency, a video player with a 2-inch screen will be embedded on heavy-stock paper -- similar to what's used by greeting cards that play bits of music -- and inserted into the magazine.And as in those cards, the video will start up as soon as the insert is opened. The first ads will be for CBS and Pepsi -- they'll appear in the magazine's mid-September TV preview issue -- but not in all copies. The magazine, which would not disclose the cost of the ads, said the insert will only be distributed in the Los Angeles and New York areas.The video player, made by the L.A. company Americhip, also includes a little speaker. The ads will open with the cast of the show "The Big Bang Theory" joking about the video and explaining how the reader can bring up clips from the network's fall lineup. The soft drink ads are for Pepsi Max diet soda.

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India's swine flu death rate is increasing

Friday, August 14, 2009 MUMBAI: A 26-year-old woman died Thursday of H1N1 swine flu in the southern city of Bangalore, raising India's death toll from the virus to 20, authorities said.The death was the first reported in India's information technology capital, the Press Trust of India reported.Meanwhile in Pune, the worst-affected in India, two more victims of the virus died Thursday, raising the death toll in that western city near Mumbai to 12, the report said. The victims were an 11-month-old boy and a 75-year-old old woman.US media reported movie halls, schools and colleges were ordered closed Thursday for three days to a week in Mumbai, the commercial and financial capital of the country, as fear of the pandemic spread.Prajakata Lavangare, a spokeswoman for the government of Maharashtra state of which Mumbai is the capital, said similar orders were issued in Pune, which is also located in the state.The woman who died in Bangalore was identified only as Roopa, a teacher in...

Tennis: Clijsters wins US Open, second time

NEW YORK: Kim Clijsters of Belgium won the US Open on Sunday by defeating Caroline Wozniacki of Denmark 7-5, 6-3 in the final.She is the first mother to win a Grand Slam title since Evonne Goolagong in 1980, the victory coming just five weeks after she returned to the sport following a 27-month retirement. She was the first wildcard, man or woman, to win a US Open title in the history of the tournament.

42 killed in wave of Iraq bombings

BAGHDAD: At least 42 people were killed and nearly 100 wounded in a spate of bomb attacks near the restive northern Iraqi city of Mosul and in the capital Baghdad on Monday, police said. In the deadliest single attack, two booby-trapped lorries exploded before dawn in the village of Khaznah, east of Mosul, leaving 25 people dead and 70 others wounded. Thirty-five houses were destroyed in the village, which is home to members of the tiny Shabak community, a sect of Kurdish origin. In Baghdad, two car bombs went off as day labourers were gathering in the early morning hours looking for jobs.The first bomb exploded at Hay al-Amel, in the west of the capital, killing nine people and injuring 46. The second bomb attack in Shurta Arbaa in the north of the city killed seven people and wounded 35 others.

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