Video ads in US paper magazine

Wednesday, August 26, 2009 LOS ANGELES: An upcoming issue of Entertainment Weekly will include what's being billed as the first video advertisements ever in a print magazine. According to a local news agency, a video player with a 2-inch screen will be embedded on heavy-stock paper -- similar to what's used by greeting cards that play bits of music -- and inserted into the magazine.And as in those cards, the video will start up as soon as the insert is opened. The first ads will be for CBS and Pepsi -- they'll appear in the magazine's mid-September TV preview issue -- but not in all copies. The magazine, which would not disclose the cost of the ads, said the insert will only be distributed in the Los Angeles and New York areas.The video player, made by the L.A. company Americhip, also includes a little speaker. The ads will open with the cast of the show "The Big Bang Theory" joking about the video and explaining how the reader can bring up clips from the network's fall lineup. The soft drink ads are for Pepsi Max diet soda.

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US troops in Iraq head to Afghanistan

BAGHDAD: Nearly 500 U.S. Army combat engineers who specialize in clearing roads of explosives started shifting to southern Afghanistan."We are probably going to be the beginning of the influx you are going to see to Afghanistan," Lt. Col. Kevin Landers, commander of the Fort Carson, Colo.-based 4th Engineer Battalion, said as crews packed crates and cleaned vehicles for the flight to Kandahar.Obama has ordered 17,000 more U.S. soldiers and Marines to Afghanistan to bolster the 38,000 American troops already battling the resurgent Taliban."We are going to take this footprint out of Iraq," said Landers, whose battalion received word of its reassignment last month just after taking command of clearing roads in Baghdad of bombs and debris.

Cuba's world-famous cigar festival closes in Havana

Sunday, February 28, 2010 HAVANA: Hundreds of wealthy merchants and cigar aficionados from all parts of the world gathered in Havana this week to bid high stakes for humidors full of premium cigars. Cuba's annual Habanos festival ended on Friday night with an auction of ornate humidors of cedar and mahogany stacked with hand-rolled stogies that raised 800,000 euros ($1.09 million dollars). Habanos S.A. executives this month said cigar sales fell 8 percent to $360 million in 2009, so they have created the Julieta, a smaller, milder version of the Romeo y Julieta cigar, aimed specifically at female smokers. Women now make up only 5 to 10 percent of customers for Habanos. But even with the creation of the Julieta, Garcia said Habanos has only modest hopes for 2010 sales, due largely to a weak economy in Spain, the biggest market for Cuban cigars. The flavor of premium tobacco relies on the soil and climate in which it is grown. The western province of Pinar Del Rio, famous fo...

Snake bite deaths

Monday, July 06, 2009 COLOMBO: The Sri Lankan government recorded some 33,000 snake bites in 2008, with most of the victims coming from remote villages.The Department of Government Information said in a statement that most of the snake bite cases could be fatal if neglected.The statement said snake bites are often neglected in Sri Lanka as victims do not seek treatment at hospitals where advanced medication is available. Instead, the victims rush to traditional type of treatment which could be a risk, reports Xinhua.Snake bites death at domestic level, outside hospitals, go unrecorded, said the statement.Most victims of snake bite are from the rural and remote villages where there is no electricity after dusk.Statistics show that Sri Lanka has over 90 species of snake with around 10 species possessing venom capable of killing a human being.In Sri Lanka the annual death rate due to snake bite envenoming is one of the highest in the world being 6 in 100,000 population.

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