MUMBAI: The trend of coining unique or unusual film titles has caught up with Bollywood filmmakers.
After record successes of Munnabhai MBBs, films came out under titles of Lagey Raho Munnabhai and Garam Masala.
Among recently released movies included titles of Chandni Chowk to China, Aloo Chat and Billo Barbar.
From the use of numbers to a mix of English and Hindi words, producers and directors say they try to grab viewer attention right from the word go - which is the film title whether it is Karan Johar's Wake Up Sid or Farhan Akhtar's Kartik Calling Kartik.
Other such film names include Raj Kumar Santoshi's Ajab Prem Ki Ghazab Kahani, Rajat Kapur's Rectangular Love Story, Shyam Benegal's Abba Ka Kuan, Deepti Naval's Do Paise Ki Dhoop, Chaar Aane Ki Baarish, Sanjay Dutt starrer Chatur Singh Two Star and Vishal Bhardwaj's Kaminay.
"When one is looking for a title for the film, it goes without saying that one looks for an interesting, catchy title to grab the attention of the audience; that's the primary objective," said Atul Pandey, who is directing films like Jalebi Culture and Laaton Ke Bhoot.
Among some names that have stood out in the last few years are Taxi No.9211, Manorama Six Feet Under, Honeymoon Travels Private Ltd and last but not the least Dev D, which was a modern spin off on the classic title Devdas. Most of these films hit the jackpot.
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