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Newspaper group reports nearly 16 percent 3Q growth in Web visitors

NEW YORK (AP) _ Usage of newspaper Web sites grew nearly 16 percent in the third quarter, an industry group said Thursday.Together, newspapers averaged more than 68 million monthly unique visitors during the June-September period, compared with 59 million in the same quarter last year, the Newspaper Association of America said, citing a custom analysis by Nielsen Online.The visitors generated more than 3.5 billion page views each month, up 25 percent from the 2.8 billion in the third quarter of 2007."As news surrounding the economy and the presidential campaign rivets the nation, record audiences are trusting newspaper Web sites for comprehensive, up-to-the-minute reporting and analysis on the events that impact their lives," NAA President and CEO John F. Sturm said in a statement.
Despite the growth in online traffic, newspapers continue to struggle as growth in online revenue still isn't large enough to offset steeper declines in print.

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